Liz Matthews PR has announced the signing of fashion blogger Charlotte Groeneveld, founder of The Fashion Guitar.

Born in the Netherlands and currently based in New York, Groeneveld has gained recognition from the likes of Chloé, Chanel and Valentino for her 'authentic approach' to fashion and style on her blog. LMPR, which also recently signed artist and model Phoebe Collings-James, will work with Groeneveld across commercial projects and editorial.